The internet has completely changed the way people earn money. More opportunities exist today than ever before — yet most people who attempt to build income online don’t last.

📉 According to the 2025 FreshBooks Entrepreneurship Report, 72% of new online businesses shut down in their first year.

Not because the idea didn’t work — but because the founder burned out, lost motivation, or felt overwhelmed. In almost every case, the issue wasn’t effort or intelligence.

It was misalignment.

People followed strategies that looked profitable, but didn’t suit:

how they think

how they work

how they make decisions

Eventually, they stop showing up.

At The Rethink Academy, everything starts with one principle:

The right business model is the one you’ll actually enjoy running.

After working with over one million aspiring online entrepreneurs over the past decade, the team discovered something crucial:

People succeed faster — and last longer — when their income strategy matches their personality.

That’s why this quiz exists....

The Online Income Personality Quiz is a short, free assessment designed to help you identify:

⭐️ Your natural entrepreneurial style

⭐️ Which online income models suit you best

⭐️ Which paths to avoid based on your strengths

⭐️ Why certain strategies feel easier for you than others

It’s not a sales pitch.

It’s a clarity tool.